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The company’s line of propriety hair care additives, are photactivatable sunscreen additives designed for hair protection. Extensive testing of this product has demonstrated the superior photoprotective properties of PhoPella™ relative to commercially available products. The target market is additives for shampoos and conditioners that will protect dyed, tinted or textured hair from sun damage. PhoPella™ has the following advantages for the manufacturer:
  • Minor additive to current sunscreens;
  • Can be formulated for different skin types;
  • Will not alter current manufacturing processes, and;
  • Added marketing advantage for “smart” sunscreens.