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The company's line of laundry detergent additive that remains bound to clothes following routine washing and imparts clothes with a light activated fragrance. Clothes washed in detergent with PhoPleno™ can be stored for extended periods of time and when worn will release a freshly washed fragrance. PhoPleno™ has the following advantages for the manufacturer:
  • Can be formulated for different skin types;
  • Will not alter current manufacturing processes, and;
  • Added marketing advantage for “smart” sunscreens.